What a VSL has to do
Your prospect didn't come to watch a video. They came with a problem, a doubt or a desire. A VSL earns every next second by speaking to that, in their words, before it ever mentions your product.
Most VSLs lose people in the same places: an opening that sounds like an ad, a long story with no tension, proof that feels generic and an offer that arrives before the viewer is ready for it. We script around those drop-off points.
What you get
- A complete VSL script, from the opening hook to the close and call to action.
- Several opening variations, so you can test which lead keeps people watching.
- Short-form cutdowns for paid social, built from the strongest parts of the script.
- A messaging summary: the core promise, the angle and the proof points, so ads and landing page say the same thing.
- Production notes for on-screen text, b-roll and pacing, if you're filming it yourself.
Who it's for
Brands and founders with a proven offer that needs a stronger sales engine: e-commerce products with a story to tell, info and coaching offers, SaaS with a demo-led funnel and service businesses selling a high-ticket program.
Matched to where your buyer is
A viewer who has never heard of the problem needs a very different opening than someone comparing you to two competitors. We decide who the VSL is really for and how much they already know before we write a word, and we make sure the ads that send traffic to it are built for the same person.
Measured, not guessed
With clean tracking in place we can see where viewers drop off and which version leads to more sales, and improve the script from there.