Insights

Clear explanations of VSLs, breakthrough ads, angles and hooks, and secure tracking. Written by the founder of SASDAMX, with a security background.

Data Tracking

ROAS dropped suddenly? Check your tracking before your creative.

Your ROAS fell overnight. Before you blame your ads, here is how to tell whether the problem is your tracking or your creative, in three clear steps.

Learn more → Data Tracking

Conversions dropped after your cookie banner? Here's why, and how to fix it honestly.

Conversions fell after a new cookie banner. How to tell legitimate loss from a technical error, and how to fix it without working around consent.

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Server-side tracking: when is it worth it, and when isn't it?

Server-side tracking can recover missed conversions, but not everyone needs it. How to decide honestly whether it's worth it for your business.

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Meta ad account hacked? First aid, and how to prevent it.

Has your Meta ad account or business portfolio been hacked? How to limit the damage now, recover through the right channels and stop it happening again.

Learn more → Angles & Hooks

Meta Andromeda: why you need more genuinely different angles.

Meta Andromeda decides who sees your ads based on your creative. Why ten variants of one ad no longer work, and what does: genuinely different angles.

Learn more → Angles & Hooks

Angle, concept or hook: the difference, and why it matters.

Angle, concept and hook are often confused. What each means, how they fit together and why the difference decides whether your ads work, with an example.

Learn more → VSL Copywriting

VSL, sales page or webinar: which fits your offer?

VSL, sales page or webinar: which format sells your offer best? An honest comparison on price, audience, trust and mobile, with a simple way to decide.

Learn more → VSL Copywriting

What determines the price of a VSL or sales page?

Why one VSL or sales page costs ten times more than another: the factors behind the price, the common pricing models and what to look for in a quote.

Learn more → Breakthrough Ads

Ad fatigue: spot it before your ROAS crashes.

Ad fatigue creeps in: the same people see your ad too often and results slide. How to spot the signs in time, and how to fix it with new angles.

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