Why tracking breaks
Browser privacy features, ad blockers and consent banners mean that pixel-only tracking misses a growing share of conversions. The result: ad platforms optimise on incomplete data, and you can't tell which creative actually sells.
Server-side tracking sends conversion data from your own server, which makes it more complete and gives you more control over what's shared, and with whom.
What you get
- A tracking audit: what's measured now, what's missing and what's sending data it shouldn't.
- Server-side setup for the platforms you use, such as Meta's Conversions API and Google's server-side tagging.
- Conversion tracking for the actions that matter: purchases, leads, booked calls and key funnel steps.
- Attribution you can read: a clear view of which ads, angles and pages lead to revenue.
- Documentation so your team knows exactly what's tracked and why.
Why a security background matters
Tracking touches customer data, accounts and access rights. SASDAMX was founded by a cybersecurity specialist, so setups are built the way security professionals work: least access, clear data flows, nothing collected without a reason and attention to consent and privacy rules.
Tracking that feeds the creative
The point isn't dashboards. It's knowing which angle, hook and audience brings in buyers, so the next round of ads and the next version of your VSL are better than the last.